What if we could eliminate most plastic waste, alleviate poverty, and clean up our oceans all at the same time? This isn’t an idea for the future, it’s a movement happening right now in countries around the world!
Did you know that 93% of the plastic waste in the world’s oceans comes from just 10 rivers on our planet? 1
This might sound discouraging on the surface, but there is hidden potential in some of the details: common to the flow of every one of these rivers is a lack of infrastructure for waste disposal and recycling. 2 And these regions are handicapped by poverty and poor education on the impact plastic has on the environment.
A new wave of thought leaders in our world are looking for innovative solutions at the intersection of multiple problems!
So what do you do when you are faced with a growing environmental crisis, compounded by a lack of education, and a need to get people out of poverty? In this case, you’ll find that plastics can be turned into a form of valuable currency people can actually use!
Meet The Plastic Bank
The idea for a Plastic Bank started with co-founders David Katz and Shaun Frankson in 2013. Their idea was to create a bank where people could redeem collected plastic for credits towards goods and services. This way they could stop the flow of plastic into the ocean and help to alleviate poverty.
In March of 2015, they launched their first Plastic Bank in Haiti. Here, the Plastic Bank is helping people make a sustainable income, creating financial stability for families, and giving people the ability to have a stable future.
The Plastic Bank’s work is simply remarkable, so to give us a first-hand look at what they are doing on the ground we have a great piece from one of our favorite creators, Great Big Story.
Freedom to Plan for a Future
Imagine what the world would look like if recycling plastic waste became the vehicle that gave people a shot at sustainable financial freedom. If people don’t have to worry about how they are going find their next meal, educate their children, or keep a roof over their heads, we open the doors to the kind of long term planning that spurs on financial stability and economic growth in some of the world’s most troubled communities.
All of this while we stop the destruction of the environment through plastic pollution. Now, who said that economic prosperity had to come at the cost of the environment?
Social Plastic Can Change the World
So, what happens to all of this plastic? Well, it becomes a part of something called Social Plastic.
The Social Plastic ecosystem is a way for individuals and major companies to help fund Plastic Bank and use more recycled plastic.
Major companies like SC Johnson, Henkel, and Marks & Spencer have joined in the Social Plastic Ecosystem, packaging their products in Social Plastic and supporting Plastic Banks get started around the globe!
In 2018, SC Johnson helped open 9 new collection centers in Bali, Indonesia. As a nation that produces nearly 10% fo the world’s plastic waste, movements like Plastic Bank are vital. 4
Check out this great piece from Plastic Bank about these new collection centers and how Social Plastic works on the ground!
If you’re interested in learning more about how you can get involved with the Social Plastic ecosystem, jump over to the Plastic Bank website. There you can check out the ways you or your company can get involved. If you are an individual or small company, you can even buy Social Plastic offsets on the site! This way you are helping fund sustainable income for Plastic Bank collectors and offsetting your own plastic use.
What can we learn from a solution like Plastic Bank?
To start, it’s important to recognize that this idea starts as close to the root of the problem as possible. Going zero waste and completely eliminating plastic in impoverished areas may happen one day, but for now, plastic is a reality for much of the world. But here, instead of trying to eliminate plastic after it has reached the oceans, the Plastic Bank starts at the root of the problem. Working to stop it making its way to rivers and waterways in the first place.
These innovators are connecting many dots and making the most of every opportunity for progress. They are creating incentive structures to encourage people to pick up plastic while giving them a sustainable income. They aren’t just working to end plastics in our oceans, they are working to alleviate poverty as well, which is, arguably, another root cause of plastic pollution.
If all that wasn’t enough, they are also using technological tools at hand to make all this possible. Using innovations like blockchain and mobile banking, Plastic Bank is creating a system that not only helps people secure their money but grows at a rapid pace.
This is the kind of incredible innovation that is possible when we break down problems to their component parts. When we tackle problems at their roots and create incentive structures that work for everybody, we are capable of making progress.
What would our world look like if we worked to understand other problems this way? How could we build a brighter future if we designed systems that worked for everyone? A brighter future is possible. It’s up to us to get creative and build it.
Stay beautiful & keep laughing!
Have you heard about #ConspiracyofGoodness?
The Plastic Bank is an incredible example of the Conspiracy of Goodness happening out there in the world. It’s a movement of people and organizations, big and small, making the future better for us all! To learn more about #ConspiracyofGoodness and sign up for our monthly newsletter click below!